HOW TO: Project Identification using the C-BED Methodology

August 3, 2018 – Participants of UP ISSI’s Tara Na, Negosyo Na! Year 8 were invited to do self-reflection during the first session of the program entitled “Identifying your Personal Entrepreneurial Competencies (PECs).”  Directly following that was the second session on Project Identification using the Community-Based Enterprise Development (C-BED) Methodology, wherein the participants were enjoined to do environmental scanning and brain storming among co-participants. UP ISSI management and staff were trained in 2015 by the International Labour Organization (ILO) in the use and application of the C-BED for Aspiring Entrepreneurs facilitators’ manual, which states the following of the methodology:


The  C-BED  training program is an  innovative tool  that relies on self-facilitation  and social

learning    techniques   to   build   the  business   skill    capacity    of    aspiring    or    current



      C-BED   leverages     existing   knowledge   present   in   the  community  to   create  a  safe

learning environment where lessons can be applied to real business experiences participants

face. C-BED does not require the presence of an external expert, only a literate member from

the  community  is  needed   to  introduce  the  modules  and  keep   time.   Thus,  the  C-BED

methodology  presents a skill  development  opportunity  in challenging environments  where

lack of or unavailability of  teachers  and instructors is  common,  in particular in marginalised

areas and post conflict or disaster zones.


     The  package  incorporates   hands-on,  activity   based  lessons,  maximizing     the   use  of

diagrams   and   pictures  so  that  both  literate  and  illiterate   participants  are  able  to learn

together. This  alternative  teaching  method  has been found to promote increased leadership

and    participation   during   the   course   and   translates  to  greater   individual   feelings   of

empowerment and ties to the community once the course is complete.


     C-BED  is  designed to  be a low cost, flexible program that organizations  and communities

with minimal capacity can easily implement and adapt to meet their local needs. (International

Labour Organization, 2014, p.2)


The “communities” were busy brainstorming on business ideas.

During the Tara Na, Negosyo Na! Year 8, the participants were grouped into “communities” and worked on simplified worksheets based on the C-BED Facilitators Manual on selecting business ideas. The first worksheet was an inventory of the group’s interests (including hobbies), work experiences (including training and education), and other references (sources of inspiration, such as family, friends, teachers, acquaintances, etc.). After a brief sharing session, the group conducted a brainstorming on business ideas, wherein they came up with as many new and different business ideas as possible resulting from the first worksheet, and listed them all down on the second worksheet. The third worksheet then had them discussing the three important criteria for selecting good business ideas: skills, resources and demand in the community. Finally, the groups rated the business ideas on how well they match the skills, resources or demand listed on the third worksheet using smiley faces, and ranked them according to the number of smiley faces on the fourth worksheet. Some groups were requested to share their outputs to the plenary, and the business ideas they reported ranged from food manufacturing and services (bakery, coffee shop, and restaurant) to wellness- (spa) and tourism-related enterprises (travel agencies).

A participant from Team Lokal shared her group’s outputs in front.

Ms. Joanna Rose T. Laddaran, one of the facilitators for the Project Identification session, added other tools in business idea generation, such as situational analysis, environmental analysis, resource analysis, and SWOT analysis. Mr. Reynold Ferdinand G. Manegdeg, Ms. Laddaran’s co-facilitator, explained that Project Identification is just one part of the C-BED methodology and invited all to visit the for the full list of C-BED Manuals and other downloadable resources from the ILO for entrepreneurs and micro business owners.

The facilitators for the Project Identification session: Ms. Joanna Rose T. Laddaran and Mr. Reynold Ferdinand G. Manegdeg, both from UP ISSI.

International Labour Organization. (June 2014). Community-Based Enterprise Development (C-BED) for
aspiring entrepreneurs: Facilitators guide. International Labour Organization.

Published by Information and Public Affairs Office (IPAO), UP ISSI. 2018.

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