The UP Institute for Small-Scale Industries, as defined under Republic Act No. 6041, is mandated to promote and develop small and medium industries in the Philippines through research, consultancy and developmental activities. In line with its mandate, UP ISSI embarks on an advocacy mentorship project with research students under the AB Communication program of Ateneo De Manila University. Ms. Cezna Sofia A. Jacob and Ms. Sydney B. Lagos, through the recommendation of their Thesis Adviser, Maria Inez Angela Ponce De Leon, Ph.D., sought the assistance of UP ISSI in their project thesis aimed at creating a framework that would help build a global brand for a small-scale Filipino cultural heritage enterprise. Specifically, the researchers intend to create a communication plan for the partner business and handle the implementation and placement of necessary collaterals (i.e logos, online presence, brochures, tarpaulins, signages, and etc.). As a mentor, UP ISSI, through the Business Enterprise Development Division’s Ms. Karen Kay B. Coballes, would help the researchers screen and select their partner business for the project thesis, accompany the researchers during visitations and fieldwork to the location of the partner enterprise, and serve as mentor and consultant to the researchers for the duration of the project thesis. This advocacy proves to be very timely for the chosen MSME beneficiary of the project, the Rolrens Lantern & General Merchandise, owned and managed by the husband and wife team of Mr. and Mrs. Rolando Quiambao from the City of San Fernando, Pampanga. With the fast approaching holiday season, building a global brand for a homegrown industry and strengthening its mark as a proud Filipino cultural product would heighten the peak demand for its products.
The final and complete project thesis shall be solely owned by the researchers with the UP ISSI properly credited for its participation and contribution. Should you be interested in partnering with UP ISSI through advocacy projects for MSMEs, you may contact us at 9287076-79 or send us your proposal at email@example.com.
- Photo credits to the researchers
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