COPE Webinar highlights productivity among MSMEs

COPE Webinar poster
COPE Webinar poster

QUEZON CITY – The second episode of Communities of Practice for Entrepreneurship (COPE) Webinar series of the University of the Philippines Institute for Small-Scale Industries (UP ISSI) featured discussions on promoting productivity among Micro-, Small, and Medium Enterprises (MSMEs) last Feb. 3 via zoom and Facebook live. 

Prof. Melanie M. Moraga-Leaño, Director of UP ISSI, emphasized in the opening ceremony that the MSME sector is a key player in the road to economic recovery of the country and that productivity must be promoted among MSMEs to help them from the challenges brought by the pandemic. 

“Bukas na muli ang mundo kaya very timely ang pag-uusapan ngayon on productivty,” said Prof. Moraga-Leaño.

Dr. Felix C. Veroya of Ask Lex PH Academy shared the best practices in managing productivity for MSMEs in the ‘next normal’. 

“If we are conscious enough, aware enough, that knowing productivity, how we manage and improve it, we can better utilize the resources,” Dr. Veroya said.

He also added emphasized the benefits of having opportunities on training and development and how these will directly improve one’s level of productivity.  

Moreover, Mr. Reynold Ferdinand G. Manegdeg, head of the Business Enterprise Development Division of UP ISSI, discussed the importance of talent development as an Asian Productivity Organization productivity framework.

“Maraming HR (Human Resouce) leaders ang worried sa work fatigue,” Mr. Manegdeg stated during his sharing on the Job Redesign methods.

He explained how work friction affects the productivity of the people in workplaces and shared practical techniques in improving labor productivity. 

He also shared the SGPC 4D Job Redesign Methodology where he pointed out that ‘discover’ and ‘define’ are the most challenging ones in this model.  

COPE aims to promote entrepreneurship education by knowledge exchange among MSME owners, government agencies, and private organizations engaged in MSME development.


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