Turning Creative Selling Skills into Business Success: UP ISSI Concludes 31st Creative and Effective Selling Techniques (CEST) Course with 32 Graduates
The University of the Philippines Institute for Small-Scale Industries (UP ISSI) successfully concluded its 31st Creative and Effective Selling Techniques (CEST) Course on October 31, 2026, celebrating the completion of 32 participants from various companies and organizations. The course helped strengthen participants’ knowledge and skills in developing and implementing effective sales strategies through understanding customer needs, communicating value propositions, building customer relationships, and utilizing digital tools to improve sales performance. Using practical discussions, interactive learning activities, and the development of sales plans, participants gained valuable insights into responding to evolving customer needs and navigating an increasingly competitive business environment.
The 32 graduates represented a diverse range of industries and organizations, namely SGL08 Chemicals Corporation, Bela Star Distribution Systems Incorporated, Queentas Trading Corporation, DCFE Corporation, Asiaphil Incorporated, Gruntechnology Corporation, Acersteel Industrial Sales Incorporated, XPRT Ventures Incorporated, Remax Real Estate Brokers, Acquire Intelligence, MBS Solve Insurance Agency Incorporated, Primace Corporation, and Philippines Recorded Music Rights Incorporated. The program was made possible through the combined efforts of the resource speakers, Prof. Gerald Alava who shared his valuable perspectives and experience of the sales process and Ms. Amrei Dizon who discussed how businesses can leverage digital tools to enhance sales performance and expand their market reach. Their sessions highlighted the importance of combining effective interpersonal selling approaches with digital strategies to create meaningful customer connections and drive business growth. A significant component of the course was the preparation and presentation of the participants’ sales plans, which provided an opportunity to translate the concepts and strategies discussed during the training into actionable business initiatives. The presentations were evaluated by UP ISSI Director Melanie Moraga-Leaño, Mr. John Paul Lanot, and Mr. Ruben Lanot, who provided professional insights and recommendations to help participants strengthen their sales strategies and improve their proposed approaches to market development and customer retention. The successful implementation of the 31st CEST Course was led by Senedith delos Reyes who served as program manager with Maisie Soria and Rennie Beth de Guzman as program coordinators.
Through programs such as CEST, UP ISSI continues to advance its commitment to strengthening the capabilities of professionals, entrepreneurs, and organizations through relevant, practical, and industry-responsive training programs. UP ISSI congratulates the 32 graduates of the 31st CEST Course! May they translate their learning into more effective sales strategies and meaningful business results!
